Beauty buyers don't commit to a $60 serum or a full 5-step routine from a 3-second TikTok. They watch ingredient breakdowns, 30-day skin updates, and side-by-side shade swatches — on YouTube. We turn those reviews into shoppable videos that compound revenue long after the paid ad is gone.
"My 5-step glow routine..."
Lily Glow · 412K views · 1 week ago
"My 5-step glow routine..."
Lily Glow · 412K views · 1 week ago
A viral lip gloss? TikTok Shop is perfect. A $60 vitamin C serum, a $140 chemical-exfoliant kit, a prestige skincare routine? Your buyers aren't impulse-tapping. They watch ingredient deep-dives, 30-day skin diaries, and shade comparisons from creators they already trust — and come back three times before they hit Buy.
That research journey lives on YouTube. YouTube Shopping lets the exact creator running that GRWM or the ingredient breakdown tag your product inside the video. The viewer buys from the review — not from a retargeting ad two weeks after they've already forgotten about you.
Three pillars, one team. Built for brands that know the difference between clean-beauty skincare and a prestige color launch, and need a program that actually moves product off the shelf.
Skinfluencers, estheticians, cosmetic chemists, GRWM creators, makeup artists, haircare specialists. We vet by skin type / tone range fit, conversion history, and sub-category, then handle outreach, briefs, and contracts end-to-end.
Briefs that frame your product inside authentic routines, ingredient breakdowns, and shade swatches — not canned testimonials. Calendars timed to launches, Sephora / Ulta events, and seasonal skin moments. Every SKU synced to Merchant Center, every product shoppable in-video.
Affiliate program architecture, tiered commission rates, FTC-compliant disclosures, claim-safety review for actives (retinol, acids, SPF), GMV dashboards tied to every video. You focus on formulation and launches. We run the channel.
Beauty and skincare brands on YouTube Shopping typically see higher repeat rates on skincare, longer content lifetime on hero-SKU reviews, and better creator retention than the paid-ads-only playbook.
Ranges reflect patterns we see across beauty and skincare DTC brands running creator-led YouTube Shopping. Your mileage varies by catalog, AOV, and creator mix — we baseline against your numbers on the audit call.
We map your catalog to YouTube Shopping, pull competitive creator data in your beauty sub-category, and flag the top 20 creators you should already be partnered with. Takes ~7 days.
Merchant Center wired up, affiliate program live, first creator briefs in market. Most beauty brands see their first shoppable videos published within 30–45 days.
Monthly creator cohort expansion, a content calendar timed to launches and seasonal skin moments (spring reset, summer SPF push, Q4 gift sets), and GMV reporting tied to every video.
Creator films the routine — GRWM, ingredient breakdown, 30-day skin update. Tags your SKUs. Viewers tap to buy without leaving YouTube. That's it.
"This serum cleared my skin..."
My 5-Step Glow Routine — every product shoppable! Tap the tag to buy ✨
Pick a time. We'll pull competitor creator data in your sub-category and walk you through what your YouTube Shopping program should look like.